Focus Areas When Marketing Clear Aligners to Female Clients

It is no secret that women appreciate looking their best, and having a good smile is part of that. As a dentist, you play a significant role in helping women to achieve the smiles they want. That said,  most clients in this group are reluctant to get braces since the accessories are conspicuous from afar. Thanks to invisible aligners, also known as Invisalign braces, women can now correct their teeth through more subtle means. However, how do you market the benefits of invisible aligners to female clients? How do you convince more women to choose invisible aligners when they want to straighten their teeth? This article highlights the areas you should focus on when recommending clear aligners to female clients. Read on.

Doesn't Affect Their Social Life 

Since teeth alignment takes months, patients must put aligners on for substantial amounts of time during the treatment period. The patients also have to take part in everyday social activities such as attending social gatherings. Nonetheless, wired braces may affect one's participation in social activities because they are highly visible in the mouth. Additionally, braces may give the patient a lisp, thereby changing their speech. Therefore, you can encourage more female clients to try your clear aligners by focusing on the fact that these aligners will not affect their social life. All patients need to know is that they can maintain a healthy social life even if they have the aligners on.

Maintains Their Smile 

After several months of orthodontic treatment, patients usually start to see signs of improvement, and they want to share this excitement with friends and family. It can be difficult with braces, especially for women who are conscious of their looks. Although there might be an improvement in the alignment of teeth, some women do not find it easy to smile with braces on. The ability for patients to maintain their smiles with clear aligners is a strong point that you should emphasize. You need to communicate explicitly the fact that patients do not have to worry about smiling and showing people the progress of their treatment.

Handling Oral Hygiene Easily

Although oral hygiene is universal, research shows that women are more proactive when it comes to looking after their gums and teeth. Therefore, your female clientele will likely not be happy with the teeth straightening system that affects their ability to floss or brush with ease. Since invisible aligners can be removed while eating, flossing, or cleaning, these accessories are appealing to this group. Therefore, explain to clients that their oral hygiene routine will not be affected in any way by using clear aligners.

Share